Commented University Calendar

Internationalization Strategies

Course Units (new window)

Instructor:

Prof. Dr. Thomas Wrona

Course Format:

2 Hours Lecture

Period:

Summer Semester

Language:

English

Recommended Previous Knowledge:

None

Contents:

  • Introduction
  • Internationalization of markets
  • Measuring internationalization of firms
  • Target market strategies
  • Market entry strategies
  • Timing strategies
  • Allocation strategies
  • Case Studies

Learning Outcomes:

Basic knowledge concerning the internationalization and globalization of markets and their relevance for strategic management. Understanding and assessing internationalization strategies of firms.

Reading Resources:

  • Holtbrügge, D./Welge, M.K. (2010): Internationales Management, 5. Aufl., Stuttgart (Schaeffer-Poeschel)

  • Praveen Parboteeah, K./Cullen, J.B. (2011): Strategic International Management, International Edition (5th) 

 

Performance Record:

written examination

Workload:

60 hours total

Further Information:

http://www.tu-harburg.de/isim.html

Contact:

tatyana.duncker@tu-harburg.de

Credit points of this module can be found in the course plan for the corresponding course of study.

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